HOW LONG DOES IT TAKE TO WALK A MILE
The creation of this blog post was a departure from the ordinary, embracing the concept of gamification to elevate a conventional topic into a more engaging and dynamic experience. Collaborating with an illustrator, we infused the content with lively animations that breathed life into this playful theme, adding movement and vibrancy to the overall narrative.
Moreover, to amplify the reach of this innovative approach, we developed a suite of assets across email, social media, and performance marketing. These assets were tailored to effectively promote the article, ensuring that the playful essence conveyed in the blog post was echoed across various channels, engaging the audience and enticing them to explore the gamified content.
Role: Senior Art Director
Team:
Art Director: Katie Beasley
Copywriter: Tajah Ware
Designer: Ashley Sohn
Illustrator: Nick Little
Motion: Sparkman
The live article can be viewed here.
Moreover, to amplify the reach of this innovative approach, we developed a suite of assets across email, social media, and performance marketing. These assets were tailored to effectively promote the article, ensuring that the playful essence conveyed in the blog post was echoed across various channels, engaging the audience and enticing them to explore the gamified content.
Role: Senior Art Director
Team:
Art Director: Katie Beasley
Copywriter: Tajah Ware
Designer: Ashley Sohn
Illustrator: Nick Little
Motion: Sparkman
The live article can be viewed here.
