ADIDAS BLOG
Ahead of the Women's World Cup, the SEO team presented an opportunity to leverage increased traffic. Responding to the brief, we decided to offer five distinct looks—The Night Out Jersey, The Flirty Jersey, The Athleisure Jersey, The Polished Jersey, and The Sporty Jersey—to cater to a diverse range of adidas consumers, ensuring options suitable for various styles and preferences.
Role:
Senior Art Director
Team:
Art Director:Nico Mattison
Copywriter: Zoe Ward
Designer: Ashley Sohn
Producer: Martine Nash
Video Editor/Animation:Sparkman
You can view the live article here.
Role:
Senior Art Director
Team:
Art Director:Nico Mattison
Copywriter: Zoe Ward
Designer: Ashley Sohn
Producer: Martine Nash
Video Editor/Animation:Sparkman
You can view the live article here.
THE PHOTO TEAM
Photographer: Talia Green, Models: Shani Story, Nia, Senior Producer: Chelsea Noonan, Producer: Martine Nash, Producer: Mesa Lange, Digi: Har Rai Khalsa, Photo Assitant: Cameron Munn, 2nd Assistant: Jordan Hundelt, Stylist: Amelia Johnson, Styling Assistant: Leslie Gilbertson, HMU: Cecelia Salinas, Sierra Chapelle, Production Coordinator: Abby Jones, Location Manager: Michael Floyd
SOCIAL MEDIA
Numerous videos were crafted for sharing across adidas' Pinterest, YouTube, and Instagram accounts. These videos came in various versions, some incorporating still imagery, while others showcased behind-the-scenes content captured during the set production.
EMAILS
We utilized imagery captured during the photoshoot, pairing it with playful teaser copy to create engaging email campaigns. These emails were complemented by performance marketing assets designed to drive campaign effectiveness and audience engagement.
