HOW TO LACE SNEAKERS AND RUNNING SHOES BLOG ARTICLE
The blog post was meticulously crafted to highlight distinctive lacing styles for both running shoes and sneakers, offering an engaging guide for the audience. Notably, this content marked the inaugural production within Studio A's studio, setting the stage for future content creation. Furthermore, the content was repurposed across various channels, including email, social media, and performance marketing assets, maximizing its reach and engagement across diverse platforms.
Role:
Sr. Art Director
Team:
Art Director: Nico Mattison
Copywriter: Allison Graff
Designer: Ashley Sohn
Photographer: Zach Ancell
Stylist: Katie Freedle
Producer: Martine Nash, Chelsea Noonan
The live articles can be viewed here and here.
Role:
Sr. Art Director
Team:
Art Director: Nico Mattison
Copywriter: Allison Graff
Designer: Ashley Sohn
Photographer: Zach Ancell
Stylist: Katie Freedle
Producer: Martine Nash, Chelsea Noonan
The live articles can be viewed here and here.
GIFS
The GIFs underwent customization into unique formats specifically designed to optimize space within the adidas blog's user interface. Paired seamlessly with descriptive copy, the primary aim was to ensure utmost clarity in showcasing the various lacing techniques.
EMAILS
We developed email assets aimed at offering evergreen content for our email marketing team. The two distinct shoe styles complemented each other through their shared clean and refined design aesthetics that the photoshoot captured.
