THIS OR THAT
An exciting opportunity arose for exclusive access to four adidas athletes. I conceptualized a compelling "This or That" video series that not only showcased the star power of each athlete but also highlighted the iconic adidas shoes. The script was designed to encourage witty banter among the athletes and even their family members, allowing for engaging and entertaining dialogue. The resulting video served as a focal point for Performance marketing and was dynamically resized and adapted in both size and length to suit multiple platforms and purposes.
Role:
Senior Art Director, Strategy
Team:
Senior Art Director: Emily Tate
Art Director: Katie Beasley
Copywriter: Allison Graff, Zoe Ward
Designer: Ashley Sohn
Footage By: Jeredon O’Connor
Animation and BTS Editor: Sparkman
Video Editor: Leif Hanson
Role:
Senior Art Director, Strategy
Team:
Senior Art Director: Emily Tate
Art Director: Katie Beasley
Copywriter: Allison Graff, Zoe Ward
Designer: Ashley Sohn
Footage By: Jeredon O’Connor
Animation and BTS Editor: Sparkman
Video Editor: Leif Hanson
SOCIAL MEDIA
The primary video deliverable featured a captivating montage showcasing all three athletes together in one dynamic video. Additionally, each athlete received their own personalized "Behind the Scenes" footage, providing an exclusive peek into their individual experiences, as well as an individual "This or That" video that highlighted their unique personalities and preferences. This comprehensive approach ensured a diverse range of content, allowing for a more personalized and engaging experience for the audience while amplifying the reach of the campaign.
BEHIND THE SCENE SOCIAL
Two distinct Behind-the-Scenes videos were produced to offer unique perspectives. One focused on showcasing the Studio A team responsible for crafting the holiday campaign, offering an insider look at their creative process and efforts. The other set of Behind-the-Scenes videos highlighted the athletes, capturing their vibrant and spirited moments throughout the campaign, adding a personal touch to their involvement and contributions.