BRANDING PHOTOSHOOT

The photoshoot marked the initial phase of barre3's rebranding process, where careful selections were made for the location, photographer, styling, and models. The intention was to embody the brand's renewed essence. Neutral tones were chosen to complement the athletes, showcasing their understated yet powerful presence. Light played a pivotal role, illuminating scenes to capture an aura of optimism, signifying a departure from darker settings and embracing a brighter, more uplifting atmosphere in line with the brand's evolving identity. 

Role:
Art Director 

Team:
Photographer: Carissa Gallo
Producer: Alex Driver
Art Director: Madeline Chandler



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Make a difference. Make them think. Make a moment. Make it matter. Make it unforgettable. Make it funny. Make it last.
Make something.